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》》资料简介

Contents
ListofFiguresxxi
Introduction:HowThisBookCanHelpYou
DevelopaPowerfulBusinessPlan
ThatWorksxxvii
TheFiveCriticalIngredientsofaSuccessfulBusinessPlanxxviii
WhytheTraditionalPlanningModelsforBuildinga
BusinessPlanDon’tWorkxxviii
TheTraditionalApproach:GoodIntentions
DismalResultsxxix
ThePiecemealApproach:NoWaytoFitthe
PiecesTogetherxxix
TheDeflectedFocusApproach:FallingShort
ofYourCompany’sRealNeedsxxx
TheThreeUniqueFeaturesofThisBookThatWillHelp
YouAchieveYourBusinessPlanGoalsxxxi
YourManagementStoryxxxi
TheConceptofbackPlanningxxxii
The5-PageBusinessPlanxxxii
HowtoConvertYourGoalsIntoPracticalBusinessBehaviorxxxii
TheKeyQuestions:TheBusinessPlanSelf-Testxxxv
1HowtoCreateaCompellingCompany
StoryThatInspiresEmployeestoExcel1
TheCompanyStory:The“SingleMostPowerfulWeapon”
inPreparingaBusinessPlan2
TheThreeReasonsCompanyStoriesFallShortof
Expectations3
WhenaStoryIsBadlyTold4
WhentheStoryPiecesDon’tAddUp5
WhentheStoryIsn’tBelievable5
TheAntidotetoaBadlyManagedStory5
HowSlogansWorkasWindowsIntoYourCompany6
OrganizationalEnergyFields:TheInvisibleForces
ThatHoldYourCompanyTogether10
FieldsofBelonging11
FieldsofChallenge11
FieldsofPurpose12
FieldsofContribution12
viContents
TheNineToolsforGeneratingEffectiveBusiness
EnergyFields12
GrowingUptoBeWhatYouDon’tWanttoBe:
TheThreeStagesofaCompany’sLifeCycle16
Stage1:MatchingtheStageandtheStory17
Stage2:GrowingYourStory17
Stage3:AcceptingStagnationofYourStory20
Summary21
TheKeyQuestions:CreatingYourCompanyStory22
ThePracticalApplications:BringingYour
CompanyStorytoLife23
2ThePracticalGuidelinesforBuildinga
BusinessPlaninFivePages25
DefiningYourBusinessPlan26
Howthe5-PageBusinessPlanWorks27
TheStrategicPlan—FormingtheHeartofYourStory28
TheOperationalPlan—BringingYourPlantoLife29
TheOrganizationalPlan—DefiningYour
CorporateStructure31
TheResourcesPlan—AnalyzingtheSupportYou
NeedtoPutYourPlanIntoAction32
TheContingencyPlan—TakingEvasiveAction
inaCrisisSituation34
TipsonCapturingInformationandMinimizingPaperwork36
TheFourUniquePhasesinaBusinessPlanningCycle37
Phase1:Preparing39
Phase2:Planning40
Contentsvii
TheBubble-UpTheory:WhyPlanning
FromtheBottomUpDoesn’tWork43
Phase3:Implementing44
Phase4:Sustaining47
SkillsDevelopment48
CoachingandCommunicationsTraining48
ExplainingHowMoneyWorks49
ProcessMapping50
LeadershipandManagershipTraining52
Summary53
TheKeyQuestions:BuildingYour5-Page
BusinessPlan54
ThePracticalApplications:BeginningaSuccessful
PlanningCycle55
3StrategicPlanning:TheFiveCritical
ConsiderationsThatCanHelpYour
PlanSucceed57
HowtoEmbracetheFast-ChangingLawsofthe
BusinessUniverseIntoYourCompanyStory59
BadAttitudes:HowOrganizationsGetIntoTrouble
WithPoorPlanning63
TimidCompanies:ThinkingSmallandFailing
toTakeRisks63
ArrogantCompanies:ThreeDeadlyExcusesfor
NotWritingaBusinessPlan66
HowtoChoosetheBestTimeFrameforDevelopingand
ExecutingYourStory69
ProactiveLong-TermbackPlanning69
viiiContents
PredictingtheFutureVersusDesigningtheFuture74
SettingTimeFrames75
HowtoTellYourStoryEffectivelyWith(orWithout)
GuidanceFromTopManagement75
MakingAssumptions:BenchmarksforCross-Checking
YourSuccessintheFuture78
CaseStudy:ComparingHumanResourcesFunctions80
Summary82
TheKeyQuestions:UnderstandingHowCritical
IssuesInfluenceYourCompany’sStory83
ThePracticalApplications:FramingtheContext
ofYourPlan84
4VisionandMission:TheTwoKeyAnchors
ThatAddPassionandPurposeto
YourStory85
TheTwoCr


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