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销售技巧(英文版)(PPT 153页)下载地址
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SellingIngramLaforgeAvilaSchwepkerandWilliamsMultimediaPresentations
StevenJ.RemingtonPh.D.
BuenaVistaUniversity
August2000Module1AnOverviewofPersonalSellingEvolutionofPersonalSellingEarlyOriginsofPersonalSelling
IndustrialRevolutionEra
(1700sEurope;1850sUS)
Post-IndustrialRevolutionEra
(1800sEurope;1900US)
CannedSalesPresentation
TheWarandDepressionEra
Professionalism:TheModernEraCharacteristicsofSalesProfessionalismCustomerOrientation
[来自www.管理]
UseofTruthfulandNonmanipulativeTactics
FocusonLong-TermSatisfactionofCustomerandSellingFirmCost/SalesCall$80-$242/callContributionsofPersonalSellingSalespeopleandSocietySalespeopleasEconomicStimuli
SalespeopleandDiffusionofInnovationContributionsofPersonalSellingSalespeopleandtheEmployingFirmSalespeopleasRevenueProducers
MarketResearchandFeedback
SalespeopleasFutureManagersContributionsofPersonalSellingSalespeopleand
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