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市场营销讲义（英文）（PPT 273页）下载地址
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下载地址 下载次数：2593 次》》资料简介
ManagementTraditional Organization ChartCustomer-Oriented Organization ChartEvolving Views of Marketing’s RoleEvolving Views of Marketing’s RoleEvolving Views of Marketing’s RoleReviewCourse Organization
Tasks of Marketing
Major Concepts & Tools of Marketing
Marketplace Orientations
Marketing’s Responses to New ChallengesObjectivesDefine value & satisfaction - understand how to deliver them
The nature of high-performance businesses
How to attract & retain customers
Improving customer profitability
Total quality managementDeterminants of Customer Delivered ValueSatisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a product’s perceived performance (or outcome) in relation to his or her expectations.High Performance BusinessThe Generic Value ChainLevi Strauss’ Value-Delivery NetworkCompetition is between networks, not companies.
The winner is the company with the better network.Sears
(Retail)
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