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茶馆选址及营销计划（DOC 13页）英文下载地址
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Introduction
Torontoisfamousforitsmulti-culture.Therearemanydifferentnationsinthiscity.AmongthesenationsIndianandChineseimmigrantsarethemost.ManyChineseorIndianpeoplelovetohaveacupoftraditionalteainsteadofcoffeeduringtheday.TheyarenotusedtogoingtoTimHortonorStarbucksformeetingtheirfriendsandspenttimealone.TheyneedaplacetheycanfeelcomfortableandAsian.Ateaplaceforethniccommunitytosocialisondemand.
CurrentlyteaismorepopularthaneverinNorthAmerica.CaiQuanbao(1998)thepresidentoftheTeaAssociationoftheUSAforecaststheteamarketandstatesthat"teawillcontinuetogrowatdoubledigitratesoverthenextseveralyearsandmightevenexceedthoseexpectationswithincreasedmarketinginvestment"(p10).TheteasalonsfirstappearedinNewYorkCityandhaveincreasedforthelastseveralyears(Teatime1998).EveryindicationisthattherewillbeastrongmarketforteaintheUnitedStatesforthenextfiveortenyears(BarrV.&BroudyC.E.(1996).Canadiansdrinkover7billioncupsofteaeachyear(www.theteashop.com).
OnthebasisoftheseliteratureresearchandmarketresearchindowntownTorontoIamplanningtoopenateashopindowntownToronto.Iwilldetailmyproposalinthefollowingsections.
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