西交大的战略管理课件（一）（PPT 50页）

STRATEGICMANAGEMENT:
ConceptsandCases
forMBAClass131-132
ZhangYong
Xi’anJiaotongUniversity
MainIssuestobeCovered:Strategicmanagement--concept
environmentanalysis--externalandinternal
strategiesatdifferentlevels
strategyformulation
strategyimplementation
strategyevaluation
casesChapter1
StrategicManagementandintroductoryremarksChapterOutlineFiveTasksofStrategicManagement
DevelopingaStrategicVisionandMission
SettingObjectives
CraftingaStrategy
[来自www.管理]
ImplementingtheStrategy
EvaluatingPerformanceandInitiatingCorrectiveAdjustments
WhyStrategicManagementIsaProcess
WhoPerformstheTasksofStrategy?
Benefitsof“ManagingStrategically”
TermstoRememberThinkingStrategically:TheThreeBigStrategicQuestions1.Wherearewenow--whatisoursituation?
2.Wheredowewanttogo?
Business(es)wewanttobeinandmarketpositionswewanttostakeout
Buyerneedsandgroupswewanttoserve
Outcomeswewa
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