Category Management Case（PPT 12页）

FocusedResources…asalesteamfocusedonyourbusinessneeds.
Objectivity…wewillfocusonyourgoalsandyourshopper’sneedsdrivingtotalbeercategorysalesandprofits.
BestofClassCategoryManagementProcess…ourteamwillworkwithyoutodeliverresultsthroughindustryleadingcategorymanagementpractices.
DataResourcesandInsights…wehaveinvestedinthebestconsumerinformationintheindustryenablingourteamtomakebetterbusinessdecisions.
Execution…wehavethefinestwholesalersystemintheindustrycapableofexecutingcategoryplansatstorelevelbetterthananyothersupplier.
BusinessResults…wewillfocusoninnovationtodeliver“breakthroughresults”fortheentirebeercategory.
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