Knowledge Management and the Consulting Industry

Onceuponatimetherewasashepherdtendinghissheepattheedgeofacountryroad.AbrandnewMustangscreechestoahaltnexttohim.ThedriverayoungmandressedinanArmanisuitCerruttishoesOakleyglassesTAGwristwatchandaBhstiegetsoutandaskstheshepherd‘IfIguesshowmanysheepyouhavewillyougivemeoneofthem?’Theshepherdlooksattheyoungmanthenlooksatthesprawlingfieldofsheepandsays‘Okay.’TheyoungmanparksthecarconnectshisnotebookandwirelessmodementersaNASAsitescansthegroundusinghisGPSopensadatabaseand60Exceltablesfilledwithalgorithmsthenprintsa150pagereportonhishightechminiprinter.Hethenturnstotheshepherdandsays‘Youhaveexactly1586sheephere.’Theshepherdanswers:‘That’scorrectyoucanhaveyoursheep.’Theyoungmantakesoneoftheanimalsandputsitinthebackofhisvehicle.Theshepherdlooksathimandasks:‘NowifIguessyourprofessionwillyoupaymebackinkind?’Theyoungmananswers:‘Sure.’Theshepherdsays‘Youareaconsultant.’‘Exactly!Howdidyouknow?’askstheyoungman.‘Verysimple’answerstheshepherd.‘Firstyoucameherewithoutbeingcalled.SecondyouchargedmeafeetotellmesomethingIalreadyknew.Thirdyoudonotunderstandanythingaboutmybusiness...andI’dreallyliketohavemydogback.’


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